@import url('https://fonts.googleapis.com/css2?family=IBM+Plex+Sans:wght@400;500;600&display=swap');
*{box-sizing:border-box}body{margin:0;background:#e7e1d7;color:#2b2724;font-family:'IBM Plex Sans','Helvetica Neue',Helvetica,sans-serif;-webkit-font-smoothing:antialiased}.app{position:relative;width:390px;max-width:100%;height:100dvh;min-height:600px;max-height:1000px;margin:0 auto;background:#f0eae0;display:flex;flex-direction:column;overflow:hidden}header{height:44px;min-height:44px;display:flex;align-items:center;justify-content:space-between;padding:0 14px;background:#faf8f4;border-bottom:1px solid #ded7cd;font-size:13.5px;font-weight:600}.hint{font-size:10px;letter-spacing:.08em;color:#8c8378}.map{position:relative;flex:0 0 300px;overflow:hidden}.map svg{width:100%;height:300px;display:block}.territory{cursor:pointer;transition:fill-opacity .3s;stroke-width:1}.territory:focus{outline:none;stroke:#2b2724;stroke-width:3}#geography{transition:transform 420ms cubic-bezier(.4,0,.2,1)}.map-label{position:absolute;transform:translate(-50%,-50%);pointer-events:none;text-align:center;white-space:nowrap;font-size:13px;font-weight:600;letter-spacing:.04em;transition:left .42s,top .42s}.map-note{font-size:9.5px;font-weight:500;letter-spacing:.09em;color:#7d7469;background:#f0eae0;padding:1px 3px}.scale{position:absolute;left:14px;bottom:12px;font-size:9.5px;color:#7d7469;letter-spacing:.06em}#scale-bar{height:1px;background:#7d7469;margin-bottom:3px;transition:width .42s}.sheet{background:#faf8f4;border-top:1px solid #cfc7bb;flex:1;min-height:0;display:flex;flex-direction:column;z-index:2}#content{overflow:auto;flex:1;min-height:0;padding:14px;scrollbar-gutter:stable;overflow-wrap:anywhere}h1{font-size:19px;line-height:1.3;margin:0 0 10px;font-weight:600}h2{font-size:12px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;color:#8c8378;margin:24px 0 9px}p,li{font-size:14px;line-height:1.55}p{margin:0 0 14px}ul{padding-left:19px;margin:0}li{padding-left:2px;margin-bottom:12px}a{color:#23576f}a:hover{color:#14384a}button{font:inherit;color:inherit;cursor:pointer}button:focus-visible,a:focus-visible{outline:2px solid #23576f;outline-offset:3px}.territory-row{border:0;border-top:1px solid #ece5da;width:100%;display:flex;justify-content:space-between;align-items:center;min-height:54px;background:transparent;padding:10px 8px 10px 14px;position:relative;font-size:14px;font-weight:600;color:var(--accent);text-align:left}.territory-row:before{content:'';position:absolute;left:0;top:10px;bottom:10px;width:3px;background:var(--accent)}.territory-row:hover{background:#f0eae0}#panel-heading{display:flex;align-items:center;gap:8px;padding:7px 14px;border-bottom:1px solid #ece5da}#panel-heading[hidden]{display:none}#panel-heading h1{font-size:16px;margin:0}#back{background:none;border:0;width:38px;height:38px;font-size:20px;margin-left:-10px}#content>:first-child{margin-top:0}.table-scroll{overflow-x:auto}table{border-collapse:collapse;min-width:650px;font-size:12px;line-height:1.5}th,td{padding:9px 10px;text-align:left;vertical-align:top;border-bottom:1px solid #ded7cd}thead th{color:#6f6862}tbody th{font-weight:600}footer{padding:7px 14px;border-top:1px solid #ece5da;font-size:10px;line-height:1.4;color:#9a9187}footer a{color:inherit}@media(min-width:600px){.app{margin:24px auto;height:calc(100dvh - 48px);box-shadow:0 8px 40px #2b272418;border:1px solid #ded7cd}}@media(max-height:700px){.map{flex-basis:240px}.map svg{height:240px}.app{min-height:500px}}@media(prefers-reduced-motion:reduce){*{transition:none!important}}

.map-population{margin-top:3px;font-size:10px;line-height:1.3;font-weight:400;letter-spacing:0;color:#6f6862}

.source-reference{font-size:10px;line-height:0;margin-left:4px;white-space:nowrap}.source-reference a{display:inline-block;padding:8px 3px;text-decoration:none;font-weight:600}.source-reference a:hover{text-decoration:underline}.source-list{padding-left:24px}.source-list li{font-size:12px;line-height:1.5;margin-bottom:10px}.source-gap{display:block;margin-top:5px;color:#8c8378;font-size:11px;line-height:1.4}

[hidden]{display:none!important}
.proposal-shell{max-width:1280px;margin:0 auto;min-height:100dvh;display:grid;grid-template-columns:250px minmax(0,1fr)}
.proposal-sidebar{padding:40px 24px;border-right:1px solid #cfc7bb;display:flex;flex-direction:column;gap:48px;background:#f0eae0}
.proposal-brand{font-size:22px;font-weight:600;color:#2b2724;text-decoration:none;line-height:1.4}.proposal-brand span{display:block;font-size:14px;font-weight:400;color:#6f6862}
.proposal-sidebar nav{display:grid;gap:8px}.proposal-sidebar nav a{display:flex;gap:16px;padding:14px 12px;color:#6f6862;text-decoration:none;font-size:14px;border-radius:4px}.proposal-sidebar nav a[aria-current]{background:#2b2724;color:#faf8f4}.proposal-status{margin-top:auto;font-size:12px;color:#6f6862}
.proposal-main{min-width:0;padding:44px 40px}.eyebrow{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:#6f6862;margin:0 0 16px}.proposal-overview{max-width:720px}.proposal-overview>h1{font-size:44px;letter-spacing:-.035em;line-height:1.12;margin:24px 0}.proposal-intro{font-size:18px;max-width:530px;color:#625a51}.research-entry{display:block;margin:40px 0 32px;padding:28px;background:#faf8f4;border:1px solid #cfc7bb;text-decoration:none;color:#2b2724}.research-entry h2{font-size:24px;text-transform:none;letter-spacing:-.02em;color:#2b2724;margin:16px 0 12px}.research-entry p,.proposal-note p{font-size:16px}.entry-action{display:block;margin-top:24px;font-size:16px;font-weight:500;color:#23576f}.research-entry:hover{border-color:#23576f}.proposal-note h2{font-size:14px;color:#625a51}.proposal-note{max-width:560px}.research-heading h1{font-size:32px;letter-spacing:-.025em}.research-heading>p:last-child{font-size:14px;color:#6f6862;margin-bottom:24px}
.proposal-main .app{width:100%;height:calc(100dvh - 225px);min-height:620px;max-height:none;margin:0;display:grid;grid-template-columns:minmax(260px,.9fr) minmax(300px,1.1fr);grid-template-rows:44px 1fr;box-shadow:none;border:1px solid #cfc7bb}.app>header{grid-column:1/-1}.app>.map{align-self:start;margin-top:32px}.app>.sheet{border-top:0;border-left:1px solid #cfc7bb}.sheet p,.sheet li{font-size:16px}.sheet h2{font-size:14px}.sheet #content{padding:22px}.sheet .source-list li{font-size:14px}
@media(max-width:1050px){.proposal-main .app{display:flex;max-width:560px;height:calc(100dvh - 225px)}.app>.map{margin-top:0}.app>.sheet{border-left:0;border-top:1px solid #cfc7bb}.proposal-main{padding:32px 24px}.proposal-shell{grid-template-columns:210px minmax(0,1fr)}}
@media(max-width:650px){.proposal-shell{display:block}.proposal-sidebar{padding:20px;gap:20px;border-right:0;border-bottom:1px solid #cfc7bb}.proposal-sidebar nav{display:flex;gap:8px}.proposal-sidebar nav a{flex:1;gap:10px}.proposal-status{display:none}.proposal-main{padding:28px 16px}.proposal-overview>h1{font-size:36px}.research-entry{padding:22px;margin-top:28px}.proposal-main .app{height:850px;min-height:0}.research-heading h1{font-size:28px}}

.resource-section{max-width:720px}.resource-section h1{font-size:36px;line-height:1.15;letter-spacing:-.025em;margin:24px 0}.pending-content{font-size:16px;padding:24px;background:#faf8f4;border:1px solid #cfc7bb;color:#625a51}.proposal-sidebar nav a span{min-width:0}.proposal-sidebar{gap:32px}@media(max-width:650px){.proposal-sidebar nav{overflow-x:auto;flex-wrap:nowrap;padding-bottom:6px}.proposal-sidebar nav a{flex:0 0 auto;white-space:nowrap}.resource-section h1{font-size:30px}}

.website-section>p:not(.eyebrow){font-size:16px;line-height:1.7;margin-bottom:22px}.website-section .website-callout{font-size:26px!important;line-height:1.3!important;border-left:3px solid #23576f;padding:18px 24px;background:#faf8f4;margin:0 0 28px}.website-flow{padding:22px 24px;background:#faf8f4;border:1px solid #cfc7bb;overflow-wrap:anywhere}
.website-proposition{font-size:22px!important;line-height:1.5!important;max-width:650px}.website-basics{margin:18px 0 38px;padding:20px 24px;border-left:3px solid #cfc7bb;background:#faf8f4}.website-basics ul{margin:0}.website-basics li{font-size:16px;line-height:1.6;margin-bottom:13px}.website-basics li:last-child{margin-bottom:0}.website-infrastructure{margin-top:30px;padding:22px 24px;background:#23576f;color:#fff;font-weight:500}

.availability-examples{padding:22px 24px;margin:0 0 26px;background:#faf8f4;border-left:3px solid #23576f}.availability-examples p:not(.eyebrow){font-size:20px;line-height:1.4;margin:12px 0}.availability-examples p:last-child{margin-bottom:0}

.website-concept{margin:28px 0 36px}.website-concept figcaption{font-size:16px;font-weight:600;margin-bottom:12px}.website-concept img{display:block;width:100%;height:auto;border:1px solid #cfc7bb}.website-concept>p{font-size:13px;color:#625a51;margin-top:10px}

.lsa-roadmap>h2{font-size:22px;letter-spacing:0;text-transform:none;color:#2b2724;margin:28px 0 20px}.dependency-chain{list-style:none;padding:0;margin:0;max-width:640px}.dependency-chain li{position:relative;display:flex;align-items:center;gap:16px;min-height:72px;padding:18px 20px;margin:0 0 30px;border:1px solid #cfc7bb;background:#faf8f4;font-size:16px;line-height:1.5}.dependency-chain li:not(:last-child):after{content:'↓';position:absolute;top:100%;left:34px;height:30px;line-height:30px;color:#23576f;font-size:22px}.step-number{display:grid;place-items:center;flex:0 0 32px;width:32px;min-width:32px;height:32px;border-radius:50%;background:#e7e1d7;color:#625a51;font-size:14px;font-weight:600}.dependency-chain li:last-child{border-color:#23576f;background:#23576f;color:#fff}.dependency-chain li:last-child .step-number{background:#fff;color:#23576f}.insurance-note{max-width:640px;padding:24px;border-left:3px solid #b07d22;background:#faf8f4;margin-top:36px}.insurance-note h2{margin:0 0 14px;font-size:18px;letter-spacing:0;text-transform:none;color:#2b2724}.insurance-note p,.insurance-note li{font-size:16px}.insurance-note li:last-child{margin-bottom:0}

#local-services-ads{max-width:1000px}#local-services-ads>p,#local-services-ads>.availability-examples{max-width:720px}.lsa-chart{margin-top:48px;padding-top:28px;border-top:1px solid #cfc7bb}.lsa-chart>h2{font-size:24px;color:#2b2724;text-transform:none;letter-spacing:-.02em;margin:0 0 24px}.dependency-phases{display:grid;grid-template-columns:1fr 1fr 1fr;gap:32px;align-items:start}.dependency-phase{min-width:0;position:relative}.dependency-phase h3{font-size:16px;color:#23576f;margin:0 0 20px;padding-bottom:12px;border-bottom:2px solid #23576f}.dependency-phase ol{list-style:none;padding:0;margin:0}.dependency-phase li{position:relative;display:flex;flex-direction:column;align-items:flex-start;gap:12px;padding:18px;background:#faf8f4;border:1px solid #cfc7bb;font-size:16px;line-height:1.5;margin:0 0 30px;overflow-wrap:anywhere}.dependency-phase li:not(:last-child):after{content:'↓';position:absolute;top:100%;left:26px;height:30px;line-height:30px;font-size:22px;color:#23576f}.dependency-phase:not(:last-child):after{content:'→';position:absolute;left:100%;top:6px;width:32px;text-align:center;color:#23576f;font-size:22px}.dependency-phase .chain-finish{background:#23576f;border-color:#23576f;color:#fff}.chain-finish .step-number{background:#fff;color:#23576f}.lsa-chart .insurance-note{max-width:none;margin-top:8px}@media(max-width:850px){.dependency-phases{grid-template-columns:1fr;gap:30px}.dependency-phase li{flex-direction:row;align-items:center}.dependency-phase:not(:last-child):after{content:'↓';left:26px;top:100%;height:30px;line-height:30px;width:auto}.dependency-phase li:last-child{margin-bottom:0}.lsa-chart .insurance-note{margin-top:32px}}

.dependency-phases{gap:58px}.dependency-phase li{margin-bottom:54px}.dependency-phase li:not(:last-child):after{content:'↓\A unlocks';white-space:pre;text-align:center;left:15px;height:54px;line-height:23px;font-size:12px;padding-top:3px}.dependency-phase:not(:last-child):after{content:'→\A unlocks';white-space:pre;width:58px;text-align:center;line-height:20px;top:0;font-size:12px}@media(max-width:850px){.dependency-phases{gap:54px}.dependency-phase:not(:last-child):after{content:'↓\A unlocks';white-space:pre;left:15px;top:100%;width:42px;height:54px;line-height:23px;padding-top:3px}.dependency-phase li:last-child{margin-bottom:0}}

.chain-payoff strong{display:block;font-size:20px;line-height:1.35}.chain-payoff p{font-size:14px;line-height:1.6;margin:14px 0 0}.chain-payoff{min-width:0}

#roadmap{max-width:1100px}.roadmap-index{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border:1px solid #cfc7bb;background:#faf8f4;margin:28px 0 48px}.roadmap-index a{padding:20px 16px;text-decoration:none;color:#2b2724;border-right:1px solid #ded7cd;display:flex;flex-direction:column;gap:8px}.roadmap-index a:last-child{border-right:0}.roadmap-index a:hover{background:#f0eae0}.roadmap-index a>span{font-size:12px;font-weight:600;color:#23576f;letter-spacing:.08em}.roadmap-index strong{font-size:16px;line-height:1.35}.roadmap-index small{font-size:12px;color:#6f6862;line-height:1.5}.roadmap-phase{margin:0 0 44px;scroll-margin-top:24px}.roadmap-phase-heading{display:flex;align-items:center;gap:16px;margin-bottom:20px}.phase-number{display:grid;place-items:center;width:44px;height:44px;flex:0 0 44px;background:#23576f;color:#fff;font-size:16px}.roadmap-phase-heading h2{font-size:23px;line-height:1.3;text-transform:none;letter-spacing:-.02em;color:#2b2724;margin:0}.roadmap-phase-heading p{font-size:14px;color:#6f6862;margin:4px 0 0}.roadmap-table{width:100%;min-width:0;table-layout:fixed;background:#faf8f4;border:1px solid #ded7cd}.roadmap-table thead th{font-size:12px;text-transform:uppercase;letter-spacing:.08em;padding:12px 16px;background:#f0eae0}.roadmap-table thead th:first-child{width:18%}.roadmap-table thead th:nth-child(2){width:24%}.roadmap-table tbody td,.roadmap-table tbody th{padding:20px 16px;font-size:16px;line-height:1.6;overflow-wrap:anywhere}.roadmap-table tbody th{font-weight:600;line-height:1.4}.roadmap-when{font-size:14px;font-weight:500;line-height:1.45;display:block;color:#625a51}.roadmap-table code{font-family:inherit;font-weight:600}.roadmap-table .launch-milestone{background:#23576f;color:#fff}.launch-milestone .roadmap-when{color:#fff}.roadmap-table .launch-milestone td,.roadmap-table .launch-milestone th{border-color:#23576f}@media(max-width:1050px){.roadmap-index{grid-template-columns:repeat(2,minmax(0,1fr))}.roadmap-index a:nth-child(2){border-right:0}.roadmap-index a:nth-child(-n+2){border-bottom:1px solid #ded7cd}.roadmap-table thead{display:none}.roadmap-table,.roadmap-table tbody,.roadmap-table tr{display:block}.roadmap-table tr{padding:20px;border-bottom:1px solid #ded7cd}.roadmap-table tr:last-child{border-bottom:0}.roadmap-table tbody td,.roadmap-table tbody th{display:block;padding:0;border:0}.roadmap-table tbody th{margin:8px 0 12px;font-size:18px}.roadmap-phase-heading h2{font-size:21px}}

.roadmap-table thead th:first-child{width:16%}.roadmap-table thead th:nth-child(2){width:23%}.roadmap-table thead th:nth-child(3){width:12%}.roadmap-owner span{display:inline-block;font-size:14px;font-weight:600;color:#23576f}.launch-milestone .roadmap-owner span{color:#fff}@media(max-width:1050px){.roadmap-table tbody .roadmap-owner{margin:0 0 12px}.roadmap-owner:before{content:'Who: ';font-size:14px;color:#6f6862}.launch-milestone .roadmap-owner:before{color:#fff}}

/* Supporting proposal detail and parallel LSA requirements. */
.plan-detail{margin:28px 0;padding:24px;background:#faf8f4;border:1px solid #cfc7bb}.plan-detail h2{margin:0 0 14px;font-size:20px;text-transform:none;letter-spacing:-.01em;color:#2b2724}.plan-detail p,.plan-detail li{font-size:16px;line-height:1.65}.plan-detail p:last-child,.plan-detail li:last-child{margin-bottom:0}.website-concept .concept-note{font-size:14px;line-height:1.6;padding-left:14px;border-left:2px solid #cfc7bb}.chart-intro{max-width:720px;font-size:16px;line-height:1.65}.lsa-prerequisites{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin-top:24px}.lsa-prerequisites>section{padding:22px 18px;background:#faf8f4;border:1px solid #cfc7bb;border-top:3px solid #23576f}.lsa-prerequisites h3{margin:0 0 18px;font-size:18px;line-height:1.35;color:#23576f}.lsa-prerequisites ul{padding-left:18px}.lsa-prerequisites li{font-size:16px;line-height:1.55}.lsa-prerequisites li:last-child{margin-bottom:0}.lsa-join{position:relative;display:flex;flex-direction:column;align-items:center;gap:3px;padding:16px 0;color:#23576f;font-size:14px;line-height:1.5}.lsa-prerequisites+.lsa-join:before{content:'';position:absolute;left:16.66%;right:16.66%;top:0;height:10px;border-left:1px solid #23576f;border-right:1px solid #23576f;border-bottom:1px solid #23576f}.lsa-prerequisites+.lsa-join{padding-top:22px}.lsa-join>span[aria-hidden]{font-size:24px;line-height:1}.lsa-approved{text-align:center;padding:22px;background:#faf8f4;border:1px solid #23576f}.lsa-approved>strong{font-size:20px}.lsa-approved p{font-size:16px;margin:10px 0 0;line-height:1.55}.lsa-payoff{padding:30px;background:#23576f;color:#fff;font-size:28px;line-height:1.3;font-weight:600;text-align:center;text-wrap:balance}.reference-note{font-size:14px;line-height:1.6;color:#625a51;margin:18px 0 28px}.roadmap-table .row-action{font-size:16px;line-height:1.6;margin:0}.row-detail{margin-top:10px}.row-detail summary{cursor:pointer;font-size:14px;color:#23576f;width:fit-content}.row-detail summary:focus-visible{outline:2px solid #23576f;outline-offset:3px}.row-detail p{font-size:14px;line-height:1.65;margin:12px 0 0}.launch-milestone .row-detail summary,.launch-milestone .row-detail a{color:#fff}.launch-milestone .row-detail summary:focus-visible{outline-color:#fff}@media(max-width:850px){.lsa-prerequisites{grid-template-columns:1fr}.lsa-prerequisites+.lsa-join:before{display:none}.lsa-payoff{font-size:24px;padding:24px}.plan-detail{padding:20px}}@media print{.row-detail>p{display:block!important}.row-detail summary{display:none}.roadmap-phase{break-inside:avoid}}

.lsa-chart{padding:32px;background:#f0eae0;border:1px solid #cfc7bb;margin-top:44px}.lsa-chart>h2{font-size:28px;line-height:1.2}.lsa-prerequisites{gap:20px}.lsa-prerequisites>section{box-shadow:0 3px 12px #2b272408;padding:24px 20px}.lsa-prerequisites h3{min-height:48px;display:flex;align-items:center;margin-bottom:14px;padding-bottom:14px;border-bottom:1px solid #ded7cd}.lsa-prerequisites li{margin-bottom:16px}.lsa-approved{max-width:600px;margin:auto;border-width:2px}.lsa-payoff{font-size:clamp(24px,3vw,36px);padding:36px 28px;letter-spacing:-.025em}.lsa-chart .insurance-note{margin-top:28px}.lsa-chart .reference-note{margin-bottom:0}@media(max-width:850px){.lsa-chart{padding:22px 16px}.lsa-prerequisites h3{min-height:0}.lsa-payoff{padding:28px 20px}}

.lsa-payoff strong{display:block;font-weight:600}.lsa-payoff p{max-width:560px;margin:20px auto 0;font-size:18px;line-height:1.6;font-weight:400;letter-spacing:0;text-wrap:pretty}

.ads-comparison{margin:28px 0 32px;border:1px solid #cfc7bb;background:#faf8f4}.ads-comparison>h2{margin:0;padding:20px 22px;border-bottom:1px solid #ded7cd;font-size:19px;text-transform:none;letter-spacing:-.01em;color:#2b2724}.ads-comparison-grid{display:grid;grid-template-columns:1fr 1fr}.ads-comparison-grid>section{padding:22px}.ads-comparison-grid>section+section{border-left:1px solid #ded7cd;background:#23576f08}.ads-comparison-grid h3{font-size:16px;margin:0 0 12px;color:#625a51}.ads-comparison-grid p{font-size:15px;line-height:1.6;margin:0 0 14px}.ads-comparison-grid .comparison-key{font-size:21px;font-weight:600;color:#23576f;line-height:1.3;margin-bottom:16px}.ads-comparison-grid p:last-child{margin-bottom:0}.ads-comparison .comparison-footer{padding:14px 22px;margin:0;border-top:1px solid #ded7cd;font-size:14px;line-height:1.5;color:#625a51}@media(max-width:650px){.ads-comparison-grid{grid-template-columns:1fr}.ads-comparison-grid>section+section{border-left:0;border-top:1px solid #ded7cd}}

.proposal-overview>p:not(.eyebrow):not(.proposal-intro){font-size:16px;line-height:1.7;margin-bottom:22px}.overview-principle{padding:26px 28px;background:#23576f;color:#fff;margin:30px 0 26px}.overview-principle h2{font-size:28px;line-height:1.25;letter-spacing:-.02em;text-transform:none;color:#fff;margin:0 0 16px}.overview-principle p{font-size:17px;line-height:1.65;margin:0}.proposal-overview .overview-subheading{font-size:22px;letter-spacing:-.015em;text-transform:none;color:#2b2724;margin:32px 0 16px}.overview-options{border-top:1px solid #cfc7bb}.overview-options a{display:block;padding:20px 0;border-bottom:1px solid #cfc7bb;text-decoration:none;color:#2b2724}.overview-options a:hover>strong{text-decoration:underline}.overview-options>a>strong{display:block;font-size:18px;line-height:1.4;color:#23576f;margin-bottom:7px}.overview-options span{display:block;font-size:16px;line-height:1.6;color:#625a51}.overview-option-copy{color:#625a51}.overview-option-copy p{font-size:16px;line-height:1.7;margin:0 0 14px}.overview-option-copy p:last-child{margin-bottom:0}.overview-option-copy strong{color:#2b2724}.overview-closing{margin:34px 0 0;padding:24px 26px;border-left:3px solid #23576f;background:#faf8f4}.overview-closing p{font-size:16px;line-height:1.7}.overview-closing p:first-child{font-size:21px;line-height:1.4}.overview-closing p:last-child{margin-bottom:0}@media(max-width:650px){.overview-principle{padding:24px}.overview-principle h2{font-size:26px}}
.overview-phases{border-top:1px solid #cfc7bb}.overview-phases>section{display:grid;grid-template-columns:108px minmax(0,1fr);column-gap:24px;padding:26px 0;border-bottom:1px solid #cfc7bb}.overview-phases .phase-number{grid-row:1 / span 5;margin:3px 0 0;color:#23576f;font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;background:none;width:auto;height:auto;display:block;place-items:normal}.overview-phases h3{margin:0 0 4px;font-size:20px;line-height:1.35}.overview-phases section>p:not(.phase-number){grid-column:2;margin:0 0 14px;font-size:16px;line-height:1.7}.overview-phases section>.phase-subtitle{margin-bottom:18px;font-style:italic;color:#625a51;font-size:14px}.overview-phases section>p:last-child{margin-bottom:0}@media(max-width:650px){.overview-phases>section{display:block}.overview-phases .phase-number{margin-bottom:8px}.overview-phases section>p:not(.phase-number){margin-bottom:14px}}

.website-section>.design-easter-egg{margin-top:36px;padding-top:18px;border-top:1px solid #cfc7bb;font-size:14px!important}.design-easter-egg a{text-underline-offset:4px}
.campaign-comp{margin:34px 0 0;padding-top:22px;border-top:1px solid #cfc7bb}.campaign-comp a{display:block}.campaign-comp img{display:block;width:100%;height:auto;border:1px solid #cfc7bb;box-shadow:0 4px 16px #2b272412;transition:box-shadow .2s,transform .2s}.campaign-comp a:hover img{box-shadow:0 8px 24px #2b272430;transform:translateY(-2px)}.campaign-comp figcaption{margin-top:10px;font-size:13px;color:#625a51}

.website-section .logo-heading{font-size:22px;text-transform:none;letter-spacing:-.02em;color:#2b2724;margin:0 0 20px}
/* Rebrand proposal: retain the original, then give each new element room to read. */
#logo-design{max-width:1000px}
#logo-design>h1{max-width:760px;font-size:clamp(2rem,3.4vw,2.75rem);line-height:1.12;letter-spacing:-.035em}
#logo-design>.rebrand-intro{max-width:700px;font-size:1.125rem;line-height:1.7}
.rebrand-origin{display:grid;grid-template-columns:140px minmax(0,1fr);gap:32px;align-items:center;margin:36px 0 46px;padding:26px 0;border-top:1px solid #cfc7bb;border-bottom:1px solid #cfc7bb}
.rebrand-origin figure{margin:0;text-align:center}
.rebrand-origin img{display:block;width:112px;height:auto;margin:0 auto 12px}
.rebrand-origin figcaption{font-size:.875rem;line-height:1.5;color:#625a51}
.rebrand-origin h2,.rebrand-proposal-heading h2,.rebrand-practical>h2{margin:0 0 12px;font-size:1.375rem;line-height:1.35;letter-spacing:-.02em;text-transform:none;color:#2b2724}
.rebrand-origin p{margin:0;max-width:650px;font-size:1rem;line-height:1.7;color:#625a51}
.rebrand-proposal-heading{margin-bottom:22px}
.rebrand-proposal-heading h2{margin-bottom:6px}
.rebrand-proposal-heading p{margin:0;font-size:1rem;color:#625a51}
.rebrand-proposals{border:1px solid #cfc7bb;background:#fff}
.rebrand-piece+.rebrand-piece{border-top:1px solid #cfc7bb}
.rebrand-piece-label{padding:20px 26px 0;font-size:.875rem;line-height:1.5;color:#625a51}
.rebrand-piece-body{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);align-items:center;gap:28px;padding:26px 26px 34px}
.rebrand-piece-art{min-width:0;margin:0;padding:10px 0}
.rebrand-piece-art img{display:block;width:100%;max-width:597px;height:auto;margin:auto}
.rebrand-contact-art img{max-width:358px}
.rebrand-piece-copy{min-width:0;padding-left:26px;border-left:1px solid #e2e5eb}
.rebrand-piece-copy h3{font-size:1.25rem;line-height:1.35;letter-spacing:-.015em;margin:0 0 12px;color:#14233b}
.rebrand-piece-copy p{font-size:1rem;line-height:1.65;margin:0 0 20px;color:#4f5e73}
.rebrand-piece-copy .rebrand-use{font-size:.875rem;margin:0}
.brand-sample-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin:26px 0 40px}.brand-sample-card{margin:0;background:#fff;border:1px solid #cfc7bb;overflow:hidden;align-self:start}.brand-sample-card>a{display:block;background:#fff}.brand-sample-card img{display:block;width:100%;height:auto;transition:transform .2s,opacity .2s}.brand-sample-card a:hover img{transform:scale(1.015);opacity:.94}.brand-sample-wide{grid-column:1/-1}.brand-sample-application{align-self:stretch;display:flex;align-items:center}.brand-sample-application>a{width:100%}.brand-sample-card a:focus-visible{outline:3px solid #23576f;outline-offset:-3px}@media(max-width:650px){.brand-sample-grid{grid-template-columns:1fr;gap:14px}.brand-sample-wide{grid-column:auto}}
.rebrand-use strong{display:block;margin-bottom:4px;font-weight:600;color:#14233b}
.rebrand-practical{margin-top:40px}
.rebrand-benefits{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px;margin-top:22px}
.rebrand-benefits>section{padding-top:18px;border-top:2px solid #23576f}
.rebrand-benefits h3{font-size:1.0625rem;line-height:1.4;margin:0 0 10px;color:#23576f}
.rebrand-benefits p{font-size:1rem;line-height:1.65;margin:0;color:#625a51}
#logo-design>.rebrand-closing{margin-top:32px;padding:22px 0 0;border-top:1px solid #cfc7bb;max-width:760px}
@media(max-width:1050px){.rebrand-piece-body{grid-template-columns:1fr;gap:22px}.rebrand-piece-art{padding:12px 0 24px}.rebrand-piece-copy{padding:22px 0 0;border-left:0;border-top:1px solid #e2e5eb}.rebrand-benefits{grid-template-columns:1fr;gap:22px}}
@media(max-width:650px){.rebrand-origin{grid-template-columns:100px minmax(0,1fr);gap:20px;align-items:start;margin:28px 0 34px}.rebrand-origin img{width:90px}.rebrand-origin h2{font-size:1.125rem}.rebrand-piece-label{padding:18px 18px 0}.rebrand-piece-body{padding:20px 18px 26px}.rebrand-practical{margin-top:32px}}
@media(max-width:380px){.rebrand-origin{grid-template-columns:1fr}.rebrand-origin figure{justify-self:start}}
@media print{.rebrand-origin,.rebrand-piece,.rebrand-benefits>section{break-inside:avoid}}

#costs{max-width:1100px}#costs>h1{font-size:36px;line-height:1.2;letter-spacing:-.025em}.cost-intro{max-width:720px;font-size:18px;line-height:1.6}.cost-assumptions{padding:22px 24px;margin:26px 0;background:#faf8f4;border-left:3px solid #b07d22}.cost-assumptions>strong{font-size:16px}.cost-assumptions p{font-size:16px;line-height:1.65;margin:12px 0 0}.cost-summary{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border:1px solid #cfc7bb;margin:26px 0 42px;background:#faf8f4}.cost-summary>div{padding:22px 20px;display:flex;flex-direction:column;gap:12px;border-right:1px solid #cfc7bb}.cost-summary>div:last-child{border:0;background:#23576f;color:#fff}.cost-summary span{font-size:14px;line-height:1.4}.cost-summary strong{font-size:26px;line-height:1.15;letter-spacing:-.025em;font-variant-numeric:tabular-nums}.cost-summary small{font-size:13px;line-height:1.5}.cost-block{margin:0 0 40px}.cost-block>h2{font-size:23px;line-height:1.3;color:#2b2724;text-transform:none;letter-spacing:-.015em;margin:0 0 20px}.cost-block>p,.cost-block>ul li{font-size:16px;line-height:1.65}.cost-table-wrap{overflow-x:auto;border:1px solid #ded7cd;background:#faf8f4}.cost-table{width:100%;min-width:620px;table-layout:auto;font-size:15px;line-height:1.55}.cost-table th,.cost-table td{padding:16px;overflow-wrap:normal}.cost-table thead{background:#f0eae0}.cost-table thead th{font-size:12px;text-transform:uppercase;letter-spacing:.06em}.cost-table tbody th{width:25%;font-size:15px}.cost-table .cost-number{text-align:right;white-space:nowrap;font-variant-numeric:tabular-nums;font-size:15px}.cost-table tbody tr:last-child>*{border-bottom:0}.cost-total{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding:18px 20px;background:#f0eae0;border-bottom:2px solid #23576f;font-size:16px!important;margin:0 0 18px}.cost-total strong{text-align:right;color:#23576f;font-size:20px;line-height:1.4}.cost-grand{background:#23576f;color:#fff}.cost-grand strong{color:#fff;font-size:26px}.cost-example{padding:24px;background:#faf8f4;border-left:3px solid #23576f;margin:22px 0}.cost-example h3{font-size:19px;line-height:1.4;margin:0 0 14px}.cost-example p{font-size:16px;line-height:1.65}.cost-example p:last-child{margin-bottom:0}@media(max-width:1050px){.cost-summary{grid-template-columns:1fr}.cost-summary>div{border-right:0;border-bottom:1px solid #cfc7bb}.cost-summary strong{font-size:28px}}@media(max-width:650px){.cost-total{align-items:flex-start;flex-direction:column;gap:8px}.cost-total strong{text-align:left}.cost-block>h2{font-size:21px}#costs>h1{font-size:30px}.cost-assumptions{padding:20px}.cost-table-wrap{margin-right:-4px}}

#steady-business{max-width:900px}#steady-business>.longterm-lead{font-size:20px;line-height:1.65}.longterm-goal{padding:28px;background:#23576f;color:#fff;margin:30px 0 36px}.longterm-goal h2{margin:0 0 14px;font-size:14px;text-transform:uppercase;letter-spacing:.06em;color:#fff}.longterm-goal p{font-size:16px;line-height:1.6}.longterm-goal p strong{font-size:24px;line-height:1.35;display:block}.longterm-goal p:last-child{margin-bottom:0}.success-targets{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin:22px 0 36px}.success-targets>section{padding:22px;background:#faf8f4;border-top:3px solid #23576f;display:flex;flex-direction:column}.success-targets h3,.unknowns-list h3{font-size:18px;line-height:1.4;margin:0 0 10px}.success-targets p,.unknowns-list p{font-size:16px;line-height:1.6}.success-targets span{font-size:13px;line-height:1.5;color:#625a51;margin-top:auto;padding-top:12px;border-top:1px solid #ded7cd}.planning-formulas{padding:20px 22px;background:#faf8f4;border:1px solid #cfc7bb;margin:20px 0 34px}.planning-formulas summary{cursor:pointer;color:#23576f;font-size:16px;font-weight:600;line-height:1.5}.planning-formulas summary:focus-visible{outline:2px solid #23576f;outline-offset:4px}.planning-formulas p{font-size:16px;line-height:1.65;margin:18px 0 0}.unknowns-list{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin:22px 0 32px}.unknowns-list>section{padding-top:16px;border-top:1px solid #cfc7bb}.unknowns-list p{margin:0}@media(max-width:850px){.success-targets{grid-template-columns:1fr}}@media(max-width:650px){.unknowns-list{grid-template-columns:1fr}.longterm-goal{padding:24px}}

.customer-calculator{margin:24px 0 20px;padding:28px;background:#faf8f4;border:1px solid #cfc7bb}
.calculator-lever{padding:30px 0;border-top:1px solid #cfc7bb}
.calculator-lever:first-of-type{padding-top:0;border-top:0}
.calculator-lever-heading{display:flex;align-items:flex-start;gap:16px;margin-bottom:22px}
.calculator-lever-heading>span{display:grid;place-items:center;flex:0 0 40px;width:40px;height:40px;background:#23576f;color:#fff;font-size:1rem;font-weight:600}
.calculator-lever-heading p{font-size:.75rem;line-height:1.4;letter-spacing:.08em;text-transform:uppercase;color:#625a51;margin:0 0 4px}
.calculator-lever-heading h3{font-size:1.5rem;line-height:1.3;letter-spacing:-.02em;color:#2b2724;margin:0}
.calculator-lever>.calculator-growth-inputs{margin-bottom:12px}
.calculator-lever>label{display:block;max-width:420px}
.calculator-growth-inputs>label:last-child{padding:16px;border-top:3px solid #b07d22;background:#f6efe3}
.organic-control-note{font-size:.875rem;line-height:1.65;color:#625a51;margin:12px 0 0;padding:14px 16px;border-left:3px solid #b07d22;background:#f6efe3}
.organic-control-note strong{color:#794912}
.customer-calculator fieldset{min-width:0;padding:0;margin:0;border:0}
.customer-calculator legend{font-size:1.125rem;line-height:1.45;font-weight:600;color:#23576f;margin:0 0 16px}
.customer-calculator .visually-hidden{position:absolute;width:1px;height:1px;padding:0;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
.calculator-workload-fields{display:grid;grid-template-columns:minmax(0,1fr) auto minmax(0,1fr);gap:18px;align-items:end}
.customer-calculator label{font-size:1rem;line-height:1.5}
.customer-calculator input[type=number]{display:block;width:100%;min-height:48px;padding:10px 12px;margin-top:8px;background:#fff;border:1px solid #b5ad9f;border-radius:3px;font:inherit;font-size:1.25rem;color:#2b2724;font-variant-numeric:tabular-nums}
.customer-calculator input:focus-visible{outline:2px solid #23576f;outline-offset:3px}
.calculator-times{align-self:end;padding-bottom:10px;font-size:1.5rem;color:#625a51}
.calculator-annual{display:block;margin:18px 0 30px;padding-bottom:24px;border-bottom:1px solid #ded7cd;font-size:1.125rem;line-height:1.6;font-weight:500}
.calculator-help{font-size:.875rem;line-height:1.6;color:#625a51;margin:0 0 18px}
.calculator-share legend{margin-bottom:8px}
.calculator-choices{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px;margin-bottom:28px}
.calculator-choices label{position:relative;display:flex;align-items:flex-start;gap:10px;padding:16px;border:1px solid #cfc7bb;border-radius:3px;cursor:pointer;background:#fff}
.calculator-choices input{flex:0 0 auto;width:18px;height:18px;margin:3px 0 0;accent-color:#23576f}
.calculator-choices label>span{display:flex;flex:1;flex-direction:column;gap:8px;min-width:0}
.calculator-choices strong{font-size:1rem;font-weight:500;line-height:1.45}
.calculator-choices label>span>span{font-size:.875rem;color:#625a51}
.calculator-choices label>span>.calculator-choice-need{margin-top:4px;padding-top:10px;border-top:1px solid #ded7cd;font-size:.8rem;line-height:1.5;color:#23576f;font-weight:500;font-variant-numeric:tabular-nums}
.calculator-choices label:has(input:checked){border-color:#23576f;background:#e8f0f4;box-shadow:inset 0 0 0 1px #23576f}
.calculator-choices label:hover{border-color:#23576f}
.calculator-result{padding:28px;background:#23576f;color:#fff}
.calculator-result-label{display:block;font-size:1rem;line-height:1.5;font-weight:500}
.calculator-result>p{font-size:1rem;line-height:1.65;margin:16px 0 0}
.calculator-result .calculator-estimate-intro{margin-top:22px}
.calculator-big{display:block;font-size:clamp(3rem,7vw,4.5rem);line-height:1.15;letter-spacing:-.03em;margin-top:8px;overflow-wrap:anywhere;font-variant-numeric:tabular-nums}
.calculator-big>span{font-size:1.5rem;letter-spacing:0;font-weight:400}
.calculator-result .calculator-weekly{margin-top:22px;font-size:.875rem}
.calculator-job-split{margin-top:24px;padding-top:24px;border-top:1px solid #ffffff55}
.calculator-job-split h3{font-size:1rem;line-height:1.5;margin:0 0 14px;font-weight:500}
.calculator-bar{display:flex;height:24px;overflow:hidden;border:1px solid #ffffff80;border-radius:3px}
.calculator-bar-known{background:#b8e3f4}
.calculator-bar-new{background:repeating-linear-gradient(135deg,transparent,transparent 4px,#ffffff55 4px,#ffffff55 6px)}
.calculator-bar-labels{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin-top:16px}
.calculator-bar-labels p{display:flex;align-items:flex-start;gap:8px;font-size:.875rem;line-height:1.55;margin:0}
.calculator-bar-labels strong{display:block;font-size:1.375rem;line-height:1.3;margin-bottom:4px}
.calculator-swatch{display:inline-block;flex:0 0 12px;width:12px;height:12px;border:1px solid #ffffff80;margin-top:7px}
.calculator-assumptions{margin:24px 0;padding:18px 0;border-top:1px solid #ded7cd;border-bottom:1px solid #ded7cd}
.calculator-assumptions summary{cursor:pointer;font-size:1rem;line-height:1.5;font-weight:500;color:#23576f}
.calculator-assumptions summary:focus-visible{outline:2px solid #23576f;outline-offset:4px}
.calculator-assumptions h3{font-size:1.125rem;line-height:1.4;color:#23576f;margin:24px 0 12px}
.calculator-assumptions p{font-size:.875rem;line-height:1.65;color:#625a51;margin:16px 0 0}
.calculator-assumption-fields{display:grid;gap:22px;margin:24px 0}
.calculator-sentence{display:flex;align-items:center;flex-wrap:wrap;gap:10px;margin-top:8px;font-size:1rem;line-height:1.5}
.calculator-sentence input[type=number]{width:90px;margin-top:0}
.calculator-assumption{font-size:.875rem;line-height:1.65;color:#625a51;margin:0}
.calculator-invalid{font-size:1rem;line-height:1.6;background:#f0eae0;color:#2b2724;border-left:3px solid #b07d22}
.calculator-reset{padding:12px 0;background:transparent;border:0;text-decoration:underline;text-underline-offset:4px;font-size:.875rem;color:#23576f;margin-top:8px}
.customer-base-strategy{border-left:3px solid #23576f;padding:6px 0 6px 20px;font-weight:500}
.calculator-path{margin:10px -28px 0;padding:34px 28px;background:#23576f;color:#fff}
.calculator-path-eyebrow{font-size:.75rem;line-height:1.4;letter-spacing:.1em;text-transform:uppercase;margin:0 0 24px;color:#d7eaf2}
.calculator-path-stats{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 28px}
.calculator-path-stats>div{padding:18px 0;border-top:1px solid #ffffff45}
.calculator-path-stats>div:first-child,.calculator-path-stats>div:nth-child(2){border-top:0;padding-top:0}
.calculator-path-stats strong{display:block;font-size:clamp(2rem,5vw,3.25rem);line-height:1.1;letter-spacing:-.035em;font-variant-numeric:tabular-nums}
.calculator-path-stats span{display:block;font-size:.875rem;line-height:1.55;margin-top:8px;color:#e2edf1}
.calculator-path-stats .calculator-path-cost{grid-column:1/-1;padding-top:24px}
.calculator-path-stats .calculator-path-cost strong{font-size:clamp(2.5rem,7vw,4.5rem)}
.cac-scenarios{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;margin:26px 0 0;background:#ffffff40;border:1px solid #ffffff40}
.cac-scenarios>p{grid-column:1/-1;font-size:.875rem;line-height:1.5;margin:0;padding:12px 14px;background:#19465a}
.cac-scenarios>div{padding:14px;background:#23576f}
.cac-scenarios span{display:block;font-size:.75rem;line-height:1.5;color:#d7eaf2}
.cac-scenarios strong{display:block;font-size:1.125rem;line-height:1.4;margin-top:5px}
.calculator-path-note{font-size:.8rem;line-height:1.6;color:#d7eaf2;margin:18px 0 0}
.calculator-growth{margin-top:32px;padding-top:28px;border-top:1px solid #cfc7bb}
.calculator-growth>h3{font-size:1.5rem;line-height:1.35;letter-spacing:-.02em;color:#23576f;margin:0 0 12px}
.calculator-growth>p{font-size:1rem;line-height:1.65}
.calculator-growth-inputs{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;margin:24px 0}
.calculator-growth-inputs label{display:flex;flex-direction:column;justify-content:space-between}
.growth-headline{font-size:1.5rem;line-height:1.4;font-weight:600;color:#23576f;margin:24px 0 12px;text-wrap:balance}
.growth-explanation{font-size:1rem;line-height:1.65}
.growth-chart-scroll{overflow-x:auto;margin-top:20px}
.growth-chart-scroll:focus-visible{outline:2px solid #23576f;outline-offset:3px}
.growth-chart{display:block;width:100%;min-width:480px;height:auto}
.growth-chart text{font-family:inherit;font-size:14px;fill:#625a51;font-variant-numeric:tabular-nums}
.growth-chart .growth-axis-title,.growth-chart .growth-goal-label{fill:#23576f;font-weight:500}
.growth-grid{stroke:#ded7cd;stroke-width:1}
.growth-area{fill:#23576f12}
.growth-goal{stroke:#625a51;stroke-dasharray:6 5;stroke-width:1.5}
.growth-line{fill:none;stroke:#23576f;stroke-width:3;stroke-linecap:round}
.growth-point{fill:#23576f}
.growth-chart .growth-goal{stroke-dasharray:2 5}
.growth-irl-area{fill:#dbb577;background:#dbb577}
.growth-paid-area{fill:#6b9fb8;background:#6b9fb8}
.growth-referral-area{fill:#c6e5f2;background:#c6e5f2}
.growth-customer-totals{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin:18px 0}
.growth-customer-totals p{font-size:.875rem;line-height:1.6;margin:0}
.growth-customer-totals strong{display:block;font-size:1.5rem;line-height:1.4;color:#23576f}
.growth-key{display:block;width:22px;height:8px;margin-bottom:10px}
@media(max-width:650px){.growth-customer-totals{grid-template-columns:1fr;gap:16px}.growth-key{float:left;margin:10px 10px 0 0}}
.growth-chart-key{display:flex;flex-wrap:wrap;gap:8px 24px;font-size:.875rem;line-height:1.5;color:#625a51;margin:10px 0 20px}
.calculator-growth .calculator-growth-note{font-size:.875rem;color:#625a51;line-height:1.65;margin:20px 0 0}
.calculator-acquisition{margin-top:32px;padding-top:28px;border-top:1px solid #cfc7bb}
.calculator-acquisition>h3{font-size:1.5rem;line-height:1.35;letter-spacing:-.02em;color:#23576f;margin:0 0 12px}
.calculator-acquisition>p{font-size:1rem;line-height:1.65}
.calculator-acquisition .calculator-help,.calculator-acquisition .calculator-growth-note{font-size:.875rem;color:#625a51;line-height:1.65;margin:18px 0}
.acquisition-total{padding:24px;margin-top:24px;background:#23576f;color:#fff}
.acquisition-total>span{display:block;font-size:1rem;line-height:1.5}
.acquisition-total>strong{display:block;font-size:clamp(2rem,5vw,3rem);line-height:1.2;margin:12px 0;overflow-wrap:anywhere;font-variant-numeric:tabular-nums}
.acquisition-total small{font-size:1rem;font-weight:400;letter-spacing:0}
.acquisition-total p{font-size:1rem;line-height:1.65;margin:0}
.acquisition-breakdown{margin:0}
.acquisition-breakdown>div{display:grid;grid-template-columns:1fr 1fr;gap:20px;padding:18px 0;border-bottom:1px solid #ded7cd}
.acquisition-breakdown dt{font-size:1rem;line-height:1.5}
.acquisition-breakdown dd{margin:0;font-size:1.125rem;font-weight:500;line-height:1.5;color:#23576f}
.acquisition-breakdown dd span{display:block;font-size:.875rem;font-weight:400;color:#625a51}
.acquisition-pace{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:24px}
.acquisition-pace p{font-size:.875rem;line-height:1.6;margin:0}
.acquisition-pace strong{display:block;font-size:1.5rem;line-height:1.4;color:#23576f}
@media(max-width:650px){.acquisition-total{padding:20px}.acquisition-breakdown>div{grid-template-columns:1fr;gap:6px}.acquisition-pace{grid-template-columns:1fr;gap:16px}}
@media(max-width:650px){.customer-calculator{padding:18px}.calculator-lever-heading{gap:12px}.calculator-lever-heading h3{font-size:1.25rem}.calculator-path{margin-left:-18px;margin-right:-18px;padding:28px 18px}.calculator-path-stats{grid-template-columns:1fr}.calculator-path-stats>div:nth-child(2){border-top:1px solid #ffffff45;padding-top:18px}.cac-scenarios{grid-template-columns:repeat(2,minmax(0,1fr))}.calculator-growth-inputs{grid-template-columns:1fr}.growth-headline{font-size:1.25rem}}
@media(max-width:650px){.customer-calculator{padding:18px}.calculator-workload-fields{gap:10px}.calculator-choices{grid-template-columns:1fr}.calculator-result{padding:20px}.calculator-bar-labels{grid-template-columns:1fr;gap:14px}}


#services-questionnaire{max-width:760px}#services-questionnaire>p{font-size:16px;line-height:1.7}.form-link-wrap{margin:28px 0 8px}.form-link{display:inline-block;padding:16px 26px;background:#23576f;color:#fff;font-size:18px;font-weight:600;text-decoration:none}.form-link:hover{background:#1c465a}.form-link:focus-visible{outline:2px solid #23576f;outline-offset:3px}

/* Advertising decisions and the handoff into setup. */
.advertising-agreement{margin:30px 0 34px;border-top:3px solid #23576f}
.advertising-agreement>h2,.advertising-explanation>h2,.advertising-review>h2{margin:22px 0 18px;font-size:22px;line-height:1.35;text-transform:none;letter-spacing:-.02em;color:#2b2724}
.advertising-decisions{margin:0}
.advertising-decisions>div{padding:18px 0;border-bottom:1px solid #cfc7bb}
.advertising-decisions dt{margin:0 0 8px;font-size:17px;font-weight:600;line-height:1.4;color:#23576f}
.advertising-decisions dd{margin:0;font-size:16px;line-height:1.65}
.advertising-explanation{margin:0 0 30px}
.advertising-explanation>p,.advertising-review>p{font-size:16px;line-height:1.7;margin:0 0 18px}
.advertising-explanation>.reference-note{font-size:14px;line-height:1.6;color:#625a51}
.advertising-review{padding-top:4px;border-top:1px solid #cfc7bb}
.website-section>.proposal-next{margin:32px 0 0;padding-top:20px;border-top:1px solid #cfc7bb}
.proposal-next a{display:inline-block;font-weight:500;text-underline-offset:4px}
.proposal-next a:focus-visible,.advertising-decisions a:focus-visible{outline:2px solid #23576f;outline-offset:4px}

/* Google application preparation, with an owner for each task. */
.lsa-preparation{container-type:inline-size;margin-top:44px;background:#faf8f4;border:1px solid #cfc7bb;border-top:4px solid #23576f}
.lsa-preparation-heading{padding:24px 28px;border-bottom:1px solid #ded7cd}
.lsa-preparation-heading h2{margin:0;font-size:23px;line-height:1.3;text-transform:none;letter-spacing:-.02em;color:#2b2724}
.lsa-requirements{padding:0 28px}
.lsa-requirement{padding:28px 0}
.lsa-requirement+.lsa-requirement{border-top:1px solid #ded7cd}
.lsa-requirement h3{margin:0 0 18px;font-size:20px;line-height:1.4;letter-spacing:-.015em;color:#23576f}
.lsa-requirement .lsa-owner{font-size:12px;font-weight:600;line-height:1.5;letter-spacing:.04em;color:#625a51;margin:0 0 8px}
.lsa-heading-break{display:none}
.lsa-requirement-content{min-width:0}
.lsa-requirement-content>p{font-size:16px;line-height:1.65;margin:0 0 12px}
.lsa-requirement-content>p:last-child{margin-bottom:0}
.lsa-requirement-content>.reference-note{font-size:14px}
.lsa-requirement ul{padding-left:20px;margin:0}
.lsa-requirement li{padding-left:4px;margin:0 0 10px;font-size:16px;line-height:1.6}
.lsa-requirement li::marker{color:#23576f}
.lsa-requirement li:last-child{margin-bottom:0}
.lsa-insurance{margin-top:20px;padding:16px 18px;border-left:2px solid #b07d22;background:#f0eae0}
.lsa-insurance h4{margin:0 0 8px;font-size:15px;line-height:1.5;font-weight:600}
.lsa-insurance p{margin:0;font-size:15px;line-height:1.65;color:#625a51}
.lsa-timing{display:grid;gap:24px;padding:24px 28px 28px;border-top:1px solid #cfc7bb;background:#f0eae0}
.lsa-timing h3{margin:0 0 10px;font-size:17px;line-height:1.4}
.lsa-timing p{margin:0;font-size:15px;line-height:1.65}
.lsa-timing a{display:inline-block;margin-top:12px;font-size:14px;line-height:1.6;text-underline-offset:3px}
.lsa-timing a:hover{text-decoration-thickness:2px}
.lsa-timing a:focus-visible{outline:2px solid #23576f;outline-offset:4px}
@container(min-width:680px){
 .lsa-requirement{display:grid;grid-template-columns:190px minmax(0,1fr);gap:28px}
 .lsa-requirement h3{margin:0}
 .lsa-heading-break{display:initial}
 .lsa-timing{grid-template-columns:1fr 1fr;gap:32px}
}
@container(max-width:420px){
 .lsa-preparation-heading{padding:24px 20px 20px}
 .lsa-preparation-heading h2{font-size:22px}
 .lsa-requirements{padding:0 20px}
 .lsa-requirement{padding:24px 0}
 .lsa-insurance{padding:14px}
 .lsa-timing{padding:24px 20px}
}
@media print{
 .lsa-preparation-heading,.lsa-requirement,.lsa-timing{break-inside:avoid}
}

/* The two-phase decision is the central structure of the revised proposal. */
.roadmap-index{grid-template-columns:repeat(2,minmax(0,1fr))}
.roadmap-index a:nth-child(-n+2){border-bottom:0}
.phase-decision{margin:28px 0 40px;padding:26px;border:2px solid #23576f;background:#faf8f4}
.phase-decision>h2{margin:0 0 22px;font-size:23px;line-height:1.3;text-transform:none;letter-spacing:-.015em;color:#23576f}
.phase-outcomes{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.phase-outcomes h3{font-size:18px;line-height:1.35;margin:0 0 12px;color:#23576f}
.phase-outcomes p{font-size:16px;line-height:1.65;margin:0}
#roadmap>p,.roadmap-phase>p{font-size:16px;line-height:1.7}
@media(max-width:850px){.phase-outcomes{grid-template-columns:1fr}.phase-outcomes>section+section{border-top:1px solid #cfc7bb;padding-top:20px}}
@media(max-width:650px){.roadmap-index{grid-template-columns:1fr}.roadmap-index a{border-right:0}.roadmap-index a:first-child{border-bottom:1px solid #ded7cd}.phase-decision{padding:20px}}

/* Getting started: a practical sequence from preparation through the trial. */
.startup-sequence{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));margin:28px 0;background:#23576f;color:#fff}
.startup-sequence>div{padding:22px;border-right:1px solid #ffffff40}
.startup-sequence>div:last-child{border-right:0}
.startup-sequence span{display:block;font-size:.875rem;line-height:1.5;margin-bottom:8px}
.startup-sequence strong{display:block;font-size:1.25rem;line-height:1.35}
.startup-steps{margin-top:40px}
.startup-step{padding:30px 0;border-top:1px solid #cfc7bb;scroll-margin-top:24px}
.startup-step-heading{display:flex;align-items:flex-start;gap:18px;margin-bottom:18px}
.startup-number{display:grid;place-items:center;flex:0 0 42px;height:42px;background:#23576f;color:#fff;font-size:1.125rem}
.startup-step-heading h2{font-size:1.5rem;line-height:1.3;letter-spacing:-.02em;text-transform:none;color:#2b2724;margin:0}
.startup-step .startup-timing{font-size:.875rem;line-height:1.5;color:#625a51;margin:0 0 6px}
.startup-step-body{padding-left:60px}
.startup-step-body p,.startup-first-action p{font-size:1rem;line-height:1.7}
.startup-step-body .startup-outcome{margin:20px 0 0;padding:16px 20px;background:#faf8f4;border-left:3px solid #23576f}
.startup-launch{border-top:3px solid #23576f}
.startup-first-action{padding:24px 0;border-top:2px solid #23576f}
.startup-first-action h2{font-size:1.375rem;line-height:1.3;text-transform:none;letter-spacing:-.01em;color:#23576f;margin:0 0 12px}
#phase-02{scroll-margin-top:24px}
@media(max-width:850px){.startup-sequence{grid-template-columns:1fr}.startup-sequence>div{border-right:0;border-bottom:1px solid #ffffff40;padding:18px 22px}.startup-sequence>div:last-child{border-bottom:0}}
@media(max-width:650px){.startup-step-body{padding-left:0}.startup-step-heading{gap:12px}.startup-step-heading h2{font-size:1.3rem}.startup-step-body .startup-outcome{padding:16px}.startup-step{padding:24px 0}}
@media print{.startup-step-heading,.startup-outcome,.startup-first-action{break-inside:avoid}.startup-step-heading{break-after:avoid}}
/* Phase 0 and Phase 1 estimate: use the proposal's existing type and colours. */
#costs .cost-summary{margin-bottom:16px}
#costs .cost-summary-note{margin:0 0 42px;font-size:15px;line-height:1.65;max-width:850px}
#costs .cost-stage{margin:0 0 10px;font-size:13px;line-height:1.4;font-weight:700;letter-spacing:.07em;text-transform:uppercase;color:#23576f}
#costs .cost-block{padding-top:28px;border-top:1px solid #ded7cd}
#costs .cost-subheading{font-size:19px;line-height:1.4;margin:30px 0 14px}
#costs .cost-decisions{display:grid;grid-template-columns:1fr 1fr;border:1px solid #ded7cd;background:#faf8f4}
#costs .cost-decisions>div{padding:24px}
#costs .cost-decisions>div+div{border-left:1px solid #ded7cd}
#costs .cost-decisions h3{margin:0 0 16px;font-size:19px;line-height:1.4}
#costs .cost-decisions p{font-size:16px;line-height:1.65}
#costs .cost-decisions p:last-child{margin-bottom:0}
#costs .cost-decisions .cost-pending{font-size:21px;font-weight:600;line-height:1.4;color:#23576f}
#costs .cost-budget-note{padding:18px 22px;border-left:3px solid #b07d22;background:#faf8f4}
#costs .cost-table{font-size:16px}
#costs .cost-table tbody th,#costs .cost-table .cost-number{font-size:16px}
#costs .cost-total strong{flex-shrink:0}
@media(max-width:850px){
  #costs .cost-total{flex-direction:column;align-items:flex-start;gap:8px}
  #costs .cost-total strong{text-align:left;flex-shrink:1}
}
@media(max-width:650px){
  #costs .cost-decisions{grid-template-columns:1fr}
  #costs .cost-decisions>div+div{border-left:0;border-top:1px solid #ded7cd}
  #costs .cost-table-wrap{overflow:visible;margin-right:0}
  #costs .cost-table{min-width:0;display:block}
  #costs .cost-table thead{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
  #costs .cost-table tbody{display:block}
  #costs .cost-table tr{display:grid;grid-template-columns:minmax(0,1fr);padding:18px;border-bottom:1px solid #ded7cd;gap:10px}
  #costs .cost-table tr:last-child{border-bottom:0}
  #costs .cost-table tbody th,#costs .cost-table td{display:block;width:auto;padding:0;border:0;white-space:normal}
  #costs .cost-table .cost-number{display:flex;justify-content:space-between;gap:14px;text-align:right}
  #costs .cost-table .cost-number::before{content:attr(data-label);font-size:14px;font-weight:400;text-align:left;color:#605b54}
  #costs .cost-grand strong{font-size:23px}
}